The “Welcome India” Roadshow series, a collaborative effort between the Maldives Marketing and Public Relations Corporation (MMPRC/Visit Maldives), Maldives Association of Travel Agents and Tour Operators (MATATO), and the National Hotel and Guesthouse Association of Maldives (NHGAM), have concluded successfully on 3rd August 2024. The three-city roadshow, which spanned New Delhi, Mumbai, and Bangalore, aimed to reinforce the Maldives’ position as a premier holiday destination for Indian travellers.
MMPRC, MATATO and NHGAM were joined at this event by 24 industry partners from the Maldives. The Maldives delegation at the event also included Mr Ibrahim Faisal, Minister of Tourism, and Mr Mohamed Khaleel, Advisor to the President on Tourism Development.
With India being a cornerstone market for the Maldives tourism industry, the roadshow provided a crucial platform to engage with key travel trade stakeholders and media. MMPRC actively promoted the Maldives during this roadshow series, prioritising showcasing the destination’s unique attributes, such as the pristine beaches, exquisite resorts, guesthouses, rich cultural heritage, and vibrant marine life. In addition to B2B networking and dialogue with collaborating organisations, an exciting raffle giveaway was held at each roadshow, where winners were selected to receive holiday prizes sponsored by Kandima Maldives, Nova Maldives, Arena Hotels, Kaani Hotels, Villa Nautica, Sirru Fen Fushi, Holiday Inn Kandooma, and Alila Kothaifaru Maldives.
The overwhelming response from the Indian travel industry reaffirms the strong affinity from the market towards the Maldives as a preferred holiday destination. The roadshow served as a catalyst for new partnerships between the Maldivian and Indian travel trade, strengthening existing ties, and promoting the Maldives’ unique offerings to the Indian market.
Building on the momentum generated by the roadshow, MMPRC will continue to implement strategic initiatives to increase arrivals from the Indian market and reinstate it to the top 3 source markets. Events in the pipeline for the remainder of the year, such as the Globalspa campaign, joint marketing partnerships with Cleartrip and Pickyourtrail, and familiarisation trips will further solidify the Maldives’ position as the top-of-mind destination for Indian travellers.
