Introducing the world’s newest superhero, Captain Messi! Hard Rock International and global brand ambassador, Lionel Messi, proudly unveils a superhero version of the sports and cultural icon.
Captain Messi is saving the day with his powerful kick and will be featured in Hard Rock Cafe Maldives and online. Hard Rock and Lionel Messi united to create a limited-edition, posable Captain Messi toy, now available with Hard Rock Cafe Maldives Kid’s Menu order and through in-room dining at participating hotels like Hard Rock Hotel Maldives while supplies last.
It marks the first time the soccer great was involved in the creation of a toy in his likeness. Rock Shops worldwide and online will also carry the collectible figure as part of a new Captain Messi retail collection complete with lunchboxes, water bottles, backpacks, apparel and more.
“My kids and I love watching superhero movies together, so it was really special to work with Hard Rock to create Captain Messi,” said Lionel Messi. “I hope it helps inspire young fans and families to work hard and believe in themselves to do great things.”
Hard Rock Cafe Maldives celebrated Captain Messi with an exciting themed event where young Messi fans had the chance to meet and play with the Maldives’ National Futsal Team. They participated in two-a-side football, tested their skills, and enjoyed a variety of games, culminating in the reveal of a brand-new superhero version of the legendary sports icon, Messi.
Hard Rock International announced two new additions to the Hard Rock Cafe Maldives Kid’s Menu: cheese pizza and pepperoni pizza, providing more delicious meals that parents can endorse and kids crave. The Hard Rock Kid’s Menu includes a variety of options for all palettes from grilled chicken salad and fresh fruit to chicken tenders and the new pizzas.
“We’re thrilled to continue our incredible partnership with Lionel Messi and create a new way to represent all the joy he brings to people around the world,” said Jim Allen, CEO of Seminole Gaming and Chairman of Hard Rock International.
Over the past three years, Lionel Messi has been a tremendous partner and brand ambassador of Hard Rock. He recently starred in Hard Rock’s “Come Together” campaign celebrating the launch of its Unity by Hard RockTM global loyalty program. Unity is complimentary and offers an array of benefits and services at more than 200 Hard Rock locations where members can earn and redeem Unity Points toward free hotel nights, dining experiences, Rock Shop® merch and more.
Visit https://hotel.hardrock.com/maldives/ to plan your next visit.
