Travel Trade Maldives has opened for industry feedback for TTM Standards, a benchmarking and market positioning tool designed to assist travel trade professionals in assessing market position and market perception.
Set to be launched during TTM Maldives 2024, TTM Standards will empower travel trade professionals to make strategic and competitive decisions to help optimise the positioning and perception of properties.
TTM Standards is now open for industry feedback to enhance its effectiveness and relevance further. For feedback, please reach us at ttm@traveltrademaldives.com
Here’s how TTM Standards will empower travel trade professionals:
TTM Standards categorise resorts in the below-mentioned categories based on their published rates for travellers, room sizes, built-up areas, service standards, facilities, etc. Here’s a breakdown of the evaluation criteria:
| SEVEN STAR BESPOKE LUXURY |
| Bespoke luxury offers personalised services, the utmost privacy across all amenities, and tailor-made transfer options, all complemented by the highest room rates in the market. Average room rate of USD 5,000 per night Largest room size of all categories A staff ratio of 1:6 (minimum) Island size to the number of rooms |
| FIVE STAR ULTRA-LUXURY |
| Highly exclusive private resorts with a limited number of rooms/villas that can be booked. These properties offer outstanding and personalised service, gourmet dining options, and exceptional experiences, all accompanied by high room rates within the market. Average room rate of USD 3,000 per night Largest room size of all categories A staff ratio of 1:4 Island size to the number of rooms |
| FIVE STAR LUXURY |
| Private resorts with a premium level of service, rooms/villas, amenities, gourmet dining options, experiences, and well-rounded facilities to suit every guest’s need, accompanied by high room rates within the market. Average room rate of USD 1,000 – 3,000 per night Large room size for all categories A staff ratio of 1:3 Island size to the number of rooms |
| FIVE STAR PREMIUM |
| Private resorts with an exceedingly high level of service, rooms/villas, amenities, gourmet dining options, experiences, and well-rounded facilities, are all complemented by upscale room rates within the market. Average room rate of USD 700 – 2000 per night Average room size A staff ratio of 1:3 Island size to the number of rooms |
| FIVE STAR ENTRY |
| Private resorts with a high level of service, villas/rooms, amenities, experiences and facilities accompanied by an average room rate within the market. Average room rate of USD 500-1000 per night Average room size A staff ratio of 1:2 Island size to the number of rooms |
| FOUR STAR PLUS |
| Resorts with various services, rooms, facilities, and amenities reflect a reasonable room rate within the market. Average room rate of USD 300-500 per night Average room size A staff ratio of 1:2 Island size to the number of rooms |
| THREE STAR |
| Resorts with an essential level of service, rooms, facilities, and amenities, reflecting the lowest average room rate within the market. Below USD 300 per night Average room size A staff ratio of 1:1 Island size to the number of rooms |
Furthermore, TTM Standards will have a list of vetted experts evaluating resorts across various areas, focusing on facilities and services. These include PR & Marketing, Sales & Reservations, Airport Services, Staff Grooming & Uniform, Accommodation, F&B, Spa & Wellness, Recreation & Entertainment, Diving & Watersports, Excursions, Kids Facilities, Public Areas, Public Swimming Pool, and CSR & Sustainability Initiatives.
Upon completion of the evaluation process, resorts will receive a comprehensive final report outlining their market landscape analysis, current market standing, competitors set analysis, and strategic positioning recommendations. All the data collected is confidential; thus, publishing is subject to property approval.
